Module 1: Transformation in Marketing
Module 2: Reaching Customers: Digital Marketing Channels
Module 3: Engaging Customers: Social Media
Module 4: Targeting Customers: Planning for Paid Advertising on Digital Platforms
Module 5: Targeting Customers: Advertising on Digital Platforms
Module 6: Measuring Success: Digital Marketing Metrics and ROI
Module 7: Planning and Executing a Digital Marketing Strategy
Module 8: Technology and the Future of Digital Marketing

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